How to Become Google Guaranteed

Updated on January 11, 2024

In today’s digital age, businesses are constantly seeking ways to stand out and gain the trust of potential customers. Google Guaranteed is a program designed to help local service industry businesses achieve that. By displaying the “Google Guaranteed” badge on their Google My Business listings, businesses can showcase their reliability and credibility to potential customers. In this comprehensive guide, we will walk you through the steps of becoming Google Guaranteed, highlighting the key points with transition words for clarity and providing helpful links for further information.

Overview of Google Guaranteed Badge

The Google Guaranteed badge appears for businesses passing Google’s strict screening process. Approved companies enjoy perks like integrated booking buttons and preferred search listings. Plus, Google may reimburse dissatisfied customers up to $2000 lifetime in eligible categories.

Qualifying businesses must meet requirements like background checks, proper licensing, insurance minimums, and quality criteria. We’ll explain exactly what’s needed to earn the Google Guaranteed designation. To learn more about the program’s specifics. You can visit the official Google Guaranteed page.

Eligibility Criteria

Now that you know what Google Guaranteed is, it’s time to determine if your business qualifies for this program. Google Guaranteed primarily targets local service providers, including locksmiths, plumbers, electricians, and HVAC contractors. However, eligibility requirements may vary by industry and location.

Please refer to Google’s guidelines for a detailed list of eligibility criteria and industry-specific requirements.

Initial Steps to Apply

Becoming Google Guaranteed involves a straightforward application process. Here’s a step-by-step guide to help you get started:

For a more detailed walkthrough of the application process, visit Google’s official support page. Businesses wanting to apply for Google Guaranteed status must:

Applying involves providing info for verification reviews and potential onsite assessments.

Completing the Screening and Verification Process

To become Google Guaranteed, businesses should expect to provide:

Google partners complete detailed company and staff verification checks. Your dashboard tracks status during the 3-4 week average review period.

Meeting Google’s Service Standards

Google Guaranteed companies must maintain:

Ongoing compliance monitoring helps ensure service quality.

Insurance Requirements

Google Guaranteed requires businesses to have appropriate insurance coverage. The specific insurance requirements may vary depending on your industry and location. Ensuring that your business meets these requirements to qualify for the program is crucial. Please consult Google’s guidelines to understand the insurance criteria in detail.

Cost and Payment Structure

While the benefits of Google Guaranteed are substantial, there are associated costs that businesses should be aware of. Here’s a breakdown of the cost and payment structure:

Refer to Google’s official support page to stay up-to-date with the latest pricing information.

Benefits of Being Google Guaranteed

The advantages of becoming Google Guaranteed can significantly impact your business. Let’s explore these benefits in more detail:

To delve deeper into the benefits of Google Guaranteed, check out our dedicated blog post on the topic.

Maintaining Your Google Guaranteed Status

Congratulations on becoming Google Guaranteed! Now, let’s discuss how to maintain your status and continue reaping the program’s benefits:

Please consult Google’s official support resources for more guidance on maintaining your Google Guaranteed status.

Troubleshooting and Support

Google offers support and resources if you encounter any issues during the application process or have questions about the program.


Becoming Google Guaranteed is a crucial step for local service providers looking to establish trust with potential customers and boost their online presence. By following the steps outlined in this comprehensive guide, you can embark on your journey toward Google Guaranteed status. Remember that the program’s eligibility criteria, requirements, and pricing may change over time, so it’s essential to refer to Google’s official support documentation for the latest information.

By becoming Google Guaranteed, you not only gain a competitive edge in your industry but also provide assurance to customers seeking reliable and trustworthy service providers. Don’t miss this opportunity to enhance your business’s credibility and visibility on one of the world’s most prominent online platforms.